hola! I'm Paula
Freelance graphic designer and art director
Actually, I’m many more things, but that’s what usually pays the bills :)
about me
Hola!
My name is Paula Díaz, and I’m the person behind Hola·Pavlova.
I’ve been a graphic designer for 9 years, although it’s been almost three years since I started this solo adventure in design and art direction.
For me, what matters in my work is capturing the essence of the project and elevating it to its highest potential, always trying to do so from a sustainable perspective (both economically and environmentally).
In other words, using the minimum resources possible without compromising what’s essential.
mision and values
I want to help new brands, small entrepreneurs, and startups give identity and voice to their projects. To help them stand out in an overcrowded ecosystem of options. I want to collaborate with people who bring value, emotion, tenderness, and change. To highlight the local and the social. To work for something meaningful, feeling pride and satisfaction in what has been accomplished.
sustainability
awareness
It’s important for me to create with awareness, supporting local. Our way of consumption should aim for a fairer and more sustainable approach, both economically and environmentally.
innovation
and risk
I started this journey to freely do one of the things I love most: explore new options. In general. New ways of creating, new formats, new methodologies. Innovation always involves risk: let’s embrace it. Without the attempt (whether failed or successful), innovation doesn’t exist.
tailored
creativity
Another of my pillars is offering a customized solution tailored to the needs of each project. Not all startups are the same, and not all brands have the same needs or a large budget. Balancing needs and finding creative, fitting solutions is what I do.
professional journey
freelance art director and graphic designer
I have worked for production companies such as Onza España, Onza Américas, Mediapro, 11 Varas
Projects for Time Out Madrid, Time Out Barcelona, and soon Time Out Buenos Aires in the Digital Branded Content sector
Projects for TBS (Telefónica), in Branded Content
graphic designer
The Brand Concept Agency
art director and photographer
Po3try Slam Madrid (currently only art direction)
designer and production assistant
Lamorena Estudio
freelance photographer and designer
LaCasa Agency, book covers, branding, events...
education
· Degree en Diseño por la Universidad Complutense de Madrid
· Master en Dirección de Arte en Comunicación por LaBasad (Barcelona)
Si quieres saber más sobre mi trabajo o hacerme una propuesta:
rumor has it...
Thank you, Paula, for your dedication and help, you’ve been key as well. And for doing things with a smile and the place from which you do them, it’s a pleasure working with you. It’s been very stressful, and you’ve made it easy.